FiSBO® - For internet Sale By Owner

Hey there , I am Ben Keehan the founder of For internet Sale By Owner or FiSBO for short.

I was working in real estate back in 2015 and as the power of the internet started to grow with things like Virtual Tours, Online marketing, social media , the valuation algorithms like homes.co.nz and property insight tools I saw a gap in the market to provide a unique service to help private home sellers by leveraging technology and empower their decision making.

It wasn't untill 2018 that I found a web system to build the first version of the system and in the summer of 2019-2020 the first true working softwate version was built and our first live campaign started as covid hit.

Covid was a blessing as I had heaps of time to get FiSBO® working , the brand identity sorted and everything setup. In fact it has taken alot longer to tweak the services as everytime a campaign is run I learn something to make it better.

With the 5 years in real estate behind me I took everything I learnt from my time at Harcourts, First National and interactions and partnerships with TradeMe and REINZ to decide my true passion is in helping sellers directly.

Now with $30m in property sold and a franchise partner working our home area I can focus on national growth. 

My mission is to make FiSBO® the go to brand for direct peer to peer sales in property with supported marketing services, at price points all sellers can afford without an expensive commission on sale.

We're big believers in fairness and innovation: if you're putting in the work, you deserve to be rewarded fairly for it. It's all about creating value, both for our team and our customers.

And here’s something we’re really passionate about: if we deliver an exceptional product and service that lives up to our promises, we're confident people will recognize the value and be excited to support it.

When you choose to pre-pay for our services, you're not just securing your spot; you're also locking in the best possible price. We're excited to say, and we stand by this promise, that we'll be at least 20% more affordable than our closest full-service competitors.

Or , we could be the same as our competitors.

Apart from a couple of key differnces the gap between a private sale with FiSBO and an agent sale is very close. 

We both:

Provide marketing and advertising on TradeMe and social media.
Work for the seller.
Do branding and signage.
Do viewings and openhomes (Plan dependant).
Provide the latest technology. (we do)
Lower the cost of selling to maximise the sellers profit (I think they do).
Put the seller in the drivers seat.
Let the seller decide who the buyer will be.

Here's a game-changer: our cutting-edge, transparent online system empowers you to pre-negotiate deals seamlessly. Then, to ensure everything's above board and you're fully protected, your solicitors craft the agreement. On the flip side, traditional agents might handle this with paper, in a way that feels a bit...well, dated. We're all about speeding things up and keeping you in the loop every step of the way!

FiSBO is a unique hybrid online auction very similar to how Trade Me works but designed for property.

Imagine all buyers both conditional and unconditional fighting to win the right to purchase your property at the same time, all online from the comfort of their homes and you are in the drivers seat reviewing the BiDs from your internet connected mobile phone, tablet or pc. 

Gone are the days of back and forth on paper, everything happens in real time and when you decide who the winning buyer is each parties solicitors draft the sales and purchase agreement to keep you safe.

FiSBO is the ultimate sales process to get you sold, saving you and the successful buyers money at the same time.